Case Study: Dstillery

Wednesday, February 22, 2017
Case Study: Dstillery

Dstillery is an internet marketing company that empowers businesses to make more accurate marketing decisions. With the use of big data, Dstillery develops algorithms which allow marketers to find the best value for their advertising budget.

Amit Gupta, VP of Infrastructure, describes Dstillery as “not traditional,” but instead, “a very progressive and future-looking company.” Therefore, it only made sense for them to have the latest communications technologies to support their progressive vision.

The Problem: A Poor Phone System with No Vendor Support

Dstillery’s previous phone system was an on-premise VoIP system that produced poor voice quality. They were forced to call their previous vendor for an upgrade, only to encounter a lack of support and long wait times. Managing their phone system had become a painful and time-consuming experience.

To make matters worse, as soon as the old VoIP system was finished being implemented, customer support from their vendor was nearly non-existent. With no serious commitment to customer satisfaction, their old vendor had left Dstillery in the dark.

Any type of phone downtime affects team productivity.

Since  Dstillery  was  unable  to  properly  communicate  with  clients,  many  employees  turned  to  alternative  methods  of  communications,  which  added  another  layer of difficulty for Dstillery’s IT department.

“I  believe  in  partnerships  not  in  transactions. In  Aria  we  found  a  team  of  experts  who  were  willing  to  match  our  phone  system  needs.”
- Amit Gupta, VP of Infrastructure

The Solution: Dstillery Meets Aria Hosted

Dstillery  needed  a  phone  system  with  the  best  feature-to-feature  benefit  ratio.  More  importantly,  they needed  a  responsive  provider  who  would  focus  their  attention  around  Dstillery’s  business  outcomes  and  deal with issues faster.

The  search  was  over  when  Dstillery  met  Aria.

With  a  team  of  experts  committed  to  finding  the  perfect solution for Dstillery’s unique needs, Aria showed the willingness to become a real communications partner.

“The  team  brought  us  to  Cisco’s  Customer  Briefing Center, which was a great experience because we got to see all the benefits Unified Communications could bring to our business.”

Aria  Hosted  built  Dstillery  a  custom  hosted  phone  solution using two different profiles of Aria Hosted for over 100 users, fulfilling their specific needs.

Dstillery and Aria Hosted

“We’ve been on Aria for a year now and added an additional 50 users, which was an easy job to do— truly a plug-and-go system.”
“Aria is our partner, not our vendor. Aria’s team can easily be reached and are always willing to help, and that’s what we look for in a partner.”

Today,  Aria  provides  HD  voice  quality  to  all  of  Dstillery’s  calls  and  enhances  their  collaboration  and  productivity  with  Cisco  communications  products  and  integrations.

“With the tools Aria gives us, such as Cisco Call Manager,  managing  the  system  is  extremely easy  to  do;  to  the  point  where  we  don’t  even  need  to  contact  Aria’s  customer  support.  But  if  we  need  them,  Aria’s  team  is  very  fast  at responding.”

Aria Hosted also allows Dstillery to leverage technology already in place, like Cisco IP Phones. Previously these  phones  were  just  used  to  make  calls,  but  now  with Aria Hosted, they can use advanced features and integrate with Cisco collaboration tools such as instant messaging  with  Webex Teams and  video  conferencing  with  Webex Meetings. Dstillery  also  uses  Aria  Hosted  soft phones,  which  provides  great  user  experience,  allowing  employees  to  reach  coworkers  with  just  one  click,  drastically  increasing productivity and team collaboration.

Written by:
Angelica Garcia

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